is absolutely the wrong question to ask

and in fact extremely boring

because the answer is so plain obvious that even emily blunt would sigh upon hearing it

billionaires like bezos, musk and branson escape to space because earth has too many people with poor opinions

My dad always said "it's all about money."

I hated that.

Sounded greedy and shallow.

My mom was jealous of my rich aunt.

See, life is suffering

Buddha and Dr. Jesus Peterson agree on that

So it is true

Which is why God went ahead and gave women and men one location for universal pain

The answer wasn’t obvious to me

You would think factual science, even physics, explains the shape of our planet (and there is some science that I’m gonna explain in a moment)

But when I read the following, it dawned on me

It’s pure psychology

dont know what to write

lost in thoughts

caught in ideas

like a prison

a bad communicator should not be in the company at all, here is why:

projects go bust because of your failure in communication...

…when you don’t communicate at all (lack of communication)
...when you don’t communicate clearly (lack of clear communication)
...when you choose the wrong tool to communicate (knowing when to use what)

(unless you really really want to)

that is the sole purpose of meetings

when you stopped scrolling through your newsfeed and then, just a millisecond before you closed the browser, did you see THAT headline that caught your attention BUT you weren’t fast enough, will you open your browser again?

when you cannot get work done effortlessly without a daily sync with the team, then you don’t know how to work remotely (asynchronously)

and when you cannot work asynchronously successfully, then your company is at jeopardy because you lost one of your biggest levers → scale (work ROI detached from time investment)

And...

• Transform your life from boring to interesting
• Become the man everyone is talking about
• Remove the big 'L' from your forehead
• Get the woman of your dreams
• Become a superstar!

The secret is humor.

A fun man opens a woman’s heart – it works!

I am using my go-to email newsletter tool (Buttondown) as a micro-blog content-management system (CMS)

Starting today.

These micro-thoughts or micro-farts will not be sent as an email but land directly in my archive that you can find on log.naii.io.

Note that some brain farts can be longer while others may be ultra-short, think the word count of an OG tweet (140 characters), an SMS (160 characters), or a toot (280 characters).

Ever had one of those early morning encounters that just sticks in your brain?

This morning was a perfect example. I greeted a worker with a cheery, "Good morning," and got a "Mahlzeit!" in return.

I paused, puzzled. It was only 8 AM. ’Mahlzeit’ is typically a midday greeting in Germany. Turns out, he’d been at it since 4 AM. By his clock, it was time for lunch!

Ever dipped your toes into the SEO ocean?

I usually don’t bother.

For me, it’s all about those emails and DMs popping and bank balance hopping.

But just for kicks, I ran a Site Audit on Ahrefs. Boom—eye-opener!

Introducing....

Content DJ - Curating Digital Narratives!

That was me now.

Right next to a lady holding her baby. Scary, huh?

Imagine a world where everything was out in the open. No secrets. No surprises.

In this transparent world, someone else might have been hauling something even wilder, like a nuclear weapon. Or chemical warfare gadgets. All out in the open.

Sure, everything was crystal clear. You saw everything, warts and all. But guess what? It was also as dull as watching paint dry. No riddles. No puzzles. No mysteries to solve.

Should the days have seemed fraught with despair and the nights teeming with sorrow, know this: if peace had not yet graced you, then the end was not upon us.

Though life had been filled with tribulations,
though you traversed a path beset with hardships,
though the choices you faced may have rent your soul,
though the vast expanse of possibilities may have threatened to engulf you,
though the paralysis of endless contemplation may have bound you,
though your own tumultuous thoughts may have anchored you in place,
though it seemed the world around you surged forward whilst you remained still,
though the weight of existence bore heavily upon your spirit,

there lay an end to all things, and therein, solace could be found.

Take heart, for...

It was such a dirty word.

Intuitively, you thought newsletters had to be about the "new", right?

That’s why calling them "newsletters" tripped up a lot of marketers. It pressured them to constantly chase what’s new instead of what’s relevant.

But here was a secret... your audience didn’t always need "new." They craved what interested them - whether it was fresh off the press or old jams (gems).

You felt trapped by indecision. I totally got that. But there was a quirky trick I used to cut through the noise:

• Push my body to its limits OR
• Lie on the couch. No food, no water, just pure, unadulterated thinking.

Sounded extreme, right? But here was the clincher: after this intense mind-and-body marathon, I just went with my gut. Impulsively. Intuitively.

Why? Because sometimes, your first instinct was the rawest, most honest response you got. And, oh boy, did it work!

Hey Coffee Lovers,

I’ve made the official switch from “naii.io’s private list” to “Please leave..., the only hand-written letter on the internet.” I think you noticed that, and I’m here to spill the beans on why...

In copywriting, there’s a technique I call "Pre-Filtering." It’s a latte easier than you think. I recently saw it in lesson 27 of the CopyHour course where Derek Johanson brewed up some wisdom about the "Learn UI Design" ¹ sales copy in the lead:

I recently crafted some slick AI tool tutorials for a company. Production quality? Top-notch. But turns out, they’re shelving my videos. Not a fit for them, they said.

Here’s the kicker: They bailed on our meeting and when I called it like I saw it, they weren’t thrilled. They preferred a raincheck mentality but hey, I’m a ‘yes’ or ‘no’ kind of guy.

So, we parted ways. And that’s alright because it cleared up something important for me – and maybe for you, too.

If you love clear, no-beat-around-the-bush talk, I’m your guy. I believe in hitting the mark, no fluff or dance.