Hey Coffee Lovers,

I’ve made the official switch from “naii.io’s private list” to “Please leave..., the only hand-written letter on the internet.” I think you noticed that, and I’m here to spill the beans on why...

In copywriting, there’s a technique I call "Pre-Filtering." It’s a latte easier than you think. I recently saw it in lesson 27 of the CopyHour course where Derek Johanson brewed up some wisdom about the "Learn UI Design" ¹ sales copy in the lead:

Confidently design beautiful user interfaces for any app or site.

LET ME SAVE YOU SOME TIME. Honestly, there’s only one reason to read anything on this page, and it’s this: you want to learn how to create great-looking user interfaces.

If that’s not you, you can espresso ² yourself out of here. No hard feelings 🙂

Inspired, I infused my own pre-filtering lead for naii.io:

Leave this page...

if you’re impatient, an attention whore, full of FOMO, obsessed with making a quick buck, and a jerk

because...

This is a slow, friendly, and sometimes funny letter.

So, how do you qualify, filter, or pre-filter people? Well, it’s not about grinding out everyone. You need to filter out those who don’t measure up to your brew-tiful standards.

But here’s the kicker. Despite my obvious enthusiasm for a perfectly brewed strategy and a robust marketing blend...I don’t even drink coffee!

Beans to that, huh?

Keep brewing success.

Joke Time:

Why did the coffee lover switch to pre-filtered copywriting?

Because it was a latte easier.

Or:

What’s the deal with pre-filtered copywriting?

You know, I read this email from a guy who’s all about it. Says it’s a latte easier.

Really? A latte? If it’s that easy, why don’t we pre-filter everything?

I mean, can you imagine pre-filtering your friends? "Sorry, you’re too bitter, I need someone with a smoother blend."

And this guy? He doesn’t even drink coffee!

That’s like a cat giving out dog-walking advice. Go figure!

Onward,

Alexander "only spills water on his desk" Kluge

Shop Time:

You got a buck or two, peeked at what I got, and replied because you enjoyed...

1. a Snazzy Sales Email - Just €99 (€49 when you order 10 emails)
2. a copy of “Virgin” - €19 pre-order - my hand-written book about the forgotten beauty of first-times

Or, you chatted up for free. Hit reply, told me what’s up, and we created some magic.

//

You read “Please leave…”, the only hand-written letter on the internet.

Daily letters in the past tense to make you feel something in the present moment and crack a smile once in a while.

Plus, quiet announcements and sneak peeks of my journey to a €100,000 Annual Recurring Revenue. Don't miss my {Sunday Truths}, a’right?

Footnotes:

¹ https://www.learnui.design

² Ok, I snuck in some "coffee flavory". The original copy said, "...you can bounce along now."