Sell Without Discounts, Scarcity, or Urgency

What happens when two email pros collide?

Chris Orzechowski and Jimmy Kim had a chat about email marketing. And it was epic.

They dropped tons of wisdom on selling without discounts. Crafting messages that connect and convert.

Missed it? No sweat.

Watch the replay (with easy-to-read transcription too).

Why should you care? Here are my top takeaways:

• Marketing is about building tribes.
• Make customers think, “Can’t wait for what’s next.”
• Your products are the ticket to their dreams.
• Speak the thoughts in their heads.
• Highlight the enemy/problem they face.
• The best brands in the world send the most.
• Brand voice beats strategy (think Kanye West’s Yeezy).
• Become your customer. Walk a mile in their shoes.
• When you live in their brain, writing is a breeze.
• Understand the buyer, and you’ll know what to write.
• Write from the buyer’s viewpoint.

Why trust Chris and Jimmy?

Chris writes killer emails and has been in the game for over 10 years. I trust his stuff and keep buying.

Jimmy runs the show at Sendlane, a top email and SMS marketing SaaS. They help 1,700+ businesses make more money and keep customers happy.

Jimmy is also Kanye West’s email guy. That’s BIG!

Want these insights? Watch the replay now.

Enjoy!

Talk soon,

Alexander "walking a kilometer in your shoes" Kluge