Hey Coffee Lovers,
I’ve made the official switch from “naii.io’s private list” to “Please leave..., the only hand-written letter on the internet.” I think you noticed that, and I’m here to spill the beans on why...
In copywriting, there’s a technique I call "Pre-Filtering." It’s a latte easier than you think. I recently saw it in lesson 27 of the CopyHour course where Derek Johanson brewed up some wisdom about the "Learn UI Design" ¹ sales copy in the lead:
Confidently design beautiful user interfaces for any app or site.
LET ME SAVE YOU SOME TIME. Honestly, there’s only one reason to read anything on this page, and it’s this: you want to learn how to create great-looking user interfaces.
If that’s not you, you can espresso ² yourself out of here. No hard feelings 🙂
Inspired, I infused my own pre-filtering lead for naii.io:
Leave this page...
if you’re impatient, an attention whore, full of FOMO, obsessed with making a quick buck, and a jerk
because...
This is a slow, friendly, and sometimes funny letter.
So, how do you qualify, filter, or pre-filter people? Well, it’s not about grinding out everyone. You need to filter out those who don’t measure up to your brew-tiful standards.
But here’s the kicker. Despite my obvious enthusiasm for a perfectly brewed strategy and a robust marketing blend...I don’t even drink coffee!
Beans to that, huh?
Keep brewing success.
Joke Time:
Why did the coffee lover switch to pre-filtered copywriting?
Because it was a latte easier.
Or:
What’s the deal with pre-filtered copywriting?
You know, I read this email from a guy who’s all about it. Says it’s a latte easier.
Really? A latte? If it’s that easy, why don’t we pre-filter everything?
I mean, can you imagine pre-filtering your friends? "Sorry, you’re too bitter, I need someone with a smoother blend."
And this guy? He doesn’t even drink coffee!
That’s like a cat giving out dog-walking advice. Go figure!
Onward,
Alexander "only spills water on his desk" Kluge
Shop Time:
You got a buck or two, peeked at what I got, and replied because you enjoyed...
- a Snazzy Sales Email - Just €99 (€49 when you order 10 emails)
- a copy of “Virgin” - €19 pre-order - my hand-written book about the forgotten beauty of first-times
Or, you chatted up for free. Hit reply, told me what’s up, and we created some magic.
//
You read “Please leave…”, the only hand-written letter on the internet.
Daily letters in the past tense to make you feel something in the present moment and crack a smile once in a while.
Plus, quiet announcements and sneak peeks of my journey to a €100,000 Annual Recurring Revenue. Don't miss my {Sunday Truths}, a’right?
Footnotes:
¹ https://www.learnui.design
² Ok, I snuck in some "coffee flavory". The original copy said, "...you can bounce along now."