Ever have one of those days where everything feels off? I sure did.
My nose was like Niagara Falls. Tears were racing down my cheeks. Sitting on a park bench, headphones in, trying to block out the world with some Savage Garden.
But here’s the thing—through my headache and the soggy tissues, I noticed something. It’s about storytelling.
You’ve heard "show, don’t tell" a thousand times, right? But how do you actually do it? Let me show you.
Instead of saying, "I was sad," I described the scene. My eyes staring blankly, the wind rustling leaves, my nose running. You felt my sadness without me saying it.
This is storytelling basics. It’s what keeps readers glued to your emails, and it’s what makes your message hit home.
Want to perfect this in your emails? I’ll give you a quick Story-Selling Crash Course and show you two more powerful perception tricks.
Hit me up, and let’s get started.
Talk soon,
Alexander "showing you the way" Kluge