Ever seen a bad job ad on Indeed? This one is a masterclass in copywriting.
Don’t worry about it being German, I’ll explain it to you:
Here’s the job ad in English:
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Awesome crappy job in the evening hours approx. 17.00-21.00
...in Sebi’s Little World!
Might just be a chill, well-paid gig. Cruise around Berlin, Brandenburg evenings, jamming to my quirky voice messages.
Work from 5 to 9 or 10 pm, Monday to Saturday.
You don’t need muscles, but don’t be a couch potato either.
If you’re reliable, punctual, friendly, and a safe driver, get in touch. Join my scatterbrained but adorable team.
Cheers from, Sebi
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Why it’s brilliant?
Punchy headline tackles objections.
Personal, relatable storytelling.
Humor shifts beliefs.
Straight-up honesty.
Warm, friendly sign-off.
This ad is marketing gold. Points out the bad and flips expectations.
It’s honest, friendly, and makes you want in.
I’ll analyze it further tomorrow–line by line.
Talk soon,
Alexander "loves a clever ad" Kluge
P.S. Want to spice up your own ads? Hit reply. Let’s make magic.