June 4, 2024, 6:55 a.m.

Ever feel like just another face in the crowd?

naii.io

Let’s fix that.

Todd Hartley just threw down some serious knowledge on becoming a niche rockstar:

"Become the Rockstar of Your Niche! From No-Name to Notoriety"

Here are nuggets that stuck:

  • Throw videos in your marketing mix. They mark you as the expert.
  • Sweat the discipline, forget the regret. Push those limits.
  • Remember, Tony Robbins said, "You get what you tolerate in life".
  • Don’t fear stepping out of your comfort zone—it’s where the magic happens.
  • Not the best, but the best-known gets hired.
  • "The Riches Are In The Niches... Bitches" - Yup, it’s still true.

Why video? Because people watch more than they read. Stats show it increases buying intent and engagement—big time.

Todd’s recipe for daily videos: - Monday: Drop a how-to. - Tuesday: React to the latest buzz. - Wednesday: Share an embarrassing learn. - Thursday: Insight from your meets. - Friday: Shoutouts from happy clients.

Here’s my twist:

Going forward, I’m flipping my emails into daily LinkedIn videos. Why? Video = expert.

Let’s own our stories. What’s your zone of genius? Hit me back.

Catch you soon,

Alexander “future grandpa adventure storyteller” Kluge

P.S. Ready to up your game with daily action-packed emails using all the hottest storytelling secrets on the market? Just hit "Reply" and we go from there.

You just read issue #73 of naii.io. You can also browse the full archives of this newsletter.

Start the conversation:
Powered by Buttondown, the easiest way to start and grow your newsletter.