It was such a dirty word.
Intuitively, you thought newsletters had to be about the "new", right?
That’s why calling them "newsletters" tripped up a lot of marketers. It pressured them to constantly chase what’s new instead of what’s relevant.
But here was a secret... your audience didn’t always need "new." They craved what interested them - whether it was fresh off the press or old jams (gems).
Thinking of your emails as little nuggets of gold, you found that, sometimes, the old stuff shone brightest.
So at the next occasion you sat down to write, chucked the “new” out the window when it didn’t serve your tribe. You shared what mattered - regardless of the date.
Joke Time:
Why did the marketer "cheat on old trends?
Because who wanted old, cold, and rusty when a bite of brand new, warm, hot, and fresh out of the oven was right in front of your mouth?
Onward,
Alexander "throwing out the new" Kluge
(And because you were into kicking old habits and trying out strategies that actually worked, you replied.)
Shop Time:
You got a buck or two, peeked at what I got, and replied because you enjoyed...
- a Snazzy Sales Email - Just €99 (€49 when you order 10 emails)
- a copy of “Virgin” - €19 pre-order - my hand-written book about the forgotten beauty of first-times
Or, you chatted up for free. Hit reply, told me what’s up, and we created some magic.
//
You read “Please leave…”, the only hand-written letter on the internet.
Daily letters in the past tense to make you feel something in the present moment and crack a smile once in a while.
Plus, quiet announcements and sneak peeks of my journey to a €100,000 Annual Recurring Revenue. Don't miss my {Sunday Truths}, a’right?
